During the peak of the COVID-19 crisis, Marc O'Polo took immediate action to address the shortage of masks by producing much-needed masks from fabric scraps to protect against infection. These soft, double-layered mouth and nose covers made of high-quality cotton were distributed as donations to social institutions and for sale. Now that these masks are no longer in use, Marc O'Polo has initiated a recycling project to explore closed-loop chemical recycling. This initiative is part of the brand's journey towards sustainability, focusing on efficient resource utilization and circular economy principles.

In partnership with TEXAID, a solution has been found to repurpose the fabric masks through an advanced recycling process. As TEXAID is a renowned company specializing in collecting and sorting of used textiles, prepares the masks at its facility in Apolda, Thuringia for Renewcell in Sundsvall, Sweden. Renewcell utilizes a patented recycling process to recover cellulose from used textiles, which is then transformed into dissolving pulp and further processed into viscose at partner facilities. The primary goal is to extract cellulose-rich cotton for new fiber production, while also analyzing how differently dyed fabrics behave during the recycling process.

The successful completion of the test project has allowed many unused Marc O'Polo fabric masks to be recycled back into fibers, enabling the production of new textiles from used ones repeatedly. Marc O'Polo views sustainability not only in terms of materials but also as a continuous, holistic process that encompasses societal and corporate aspects.

For more information on Marc O'Polo's sustainability strategy and sustainable products, please visit: https://company.marc-o-polo.com/en/sustainability